Improving Audio In Social Media Content

Let’s face it, we’ve all shared a video or social media post only to realize the audio quality was far from perfect. We’re with you; that same issue has had us scrambling for solutions too (like did you know spoken-word audio’s share of digital listening increased by 40% between 2014 and 2021?).

This article is packed with practical, easy-to-follow tips on improving audio in your social media content – enhancing not just sound quality but user engagement as well. Ready to transform your online presence? Let’s dive in!

Importance of Audio in Social Media Content

Young woman dancing with headphones in front of vibrant audio waveform.

Audio plays a crucial role in social media content by enhancing engagement, capturing attention, and building brand identity.

Enhances engagement

Good sound pulls people in. It helps keep their eyes glued to our posts. We’ve seen it with viral videos, catchy tunes, and voiceover clips. This is because our brains enjoy sounds that are clear and well-made.

People tend to share content more when the audio is exciting or telling a story. So, let us work on improving the sound quality of our social media content for better engagement. Let’s make every second count!

Captures attention

Good sound in your social media posts grabs people’s eyes. It is true that 85% of videos on social media do not have sound. Yet, think about adding high-quality audio to your content.

This can make a big change.

A fun music track or clear voice-over can pull people into your post fast. Strong audio gives life and power to any story you want to share online. So, our family member’s recording pops out of the crowd and stops others from ignoring it.

To boost user engagement, try enhancing viewing experience with improving audio quality in online videos! Use good sounds for new posts on platforms like Facebook or TikTok where music and narration matter a lot.

Builds brand identity

Good sound in your posts can shape your brand’s feel. It gives a unique touch to every video you put up on social media. You see, it’s like our voice when we talk; it tells who we are without showing our face.

We need this same thing for our brand too.

The right music or voice-over helps people know what to expect from you. The type of audio used can show if your brand is fun, serious, friendly or creative. This is why improving audio in social media content plays a big part in building a strong brand identity.

Best Platforms for Utilizing Audio

A microphone surrounded by logos of social media platforms.

Facebook, Instagram, TikTok, and YouTube are some of the best platforms for utilizing audio in your social media content.


We can utilize audio on Facebook to enhance our social media content. By adding sound effects, music, or narration to our videos, we can capture the attention of viewers and make our posts more engaging.

It’s important to invest in good audio equipment and edit the audio for clarity before uploading it. We should also ensure that the audio is synchronized with the video and add captions for accessibility.

By experimenting with different audio techniques, we can create a unique and memorable experience for our audience on Facebook.


Instagram is a popular social media platform that offers great opportunities to incorporate audio into your content. By using sound on Instagram, you can enhance the viewing experience and engage with your audience in a more immersive way.

Whether it’s adding music to your videos or including voiceovers in your stories, audio can bring new life to your posts and help tell a compelling story. Did you know that about 85% of videos watched on social media platforms don’t have sound? That’s why it’s important to make sure your audio is clear and impactful even without volume.

So go ahead, experiment with different audio techniques on Instagram and see how it boosts engagement with your family member’s recording!


TikTok is one of the best platforms for utilizing audio in social media. It allows users to create short videos and add music, sound effects, or voiceovers to enhance their content.

With its wide range of trendy features and filters, TikTok has become a popular platform for sharing creative audiovisual content. By incorporating audio in your TikTok videos, you can make them more engaging and entertaining for your audience.

Whether it’s adding background music, narrating a story, or using sound effects to create funny moments, TikTok provides endless possibilities for enhancing the audio experience in your social media posts.


YouTube is one of the best platforms for utilizing audio in your social media content. It allows you to easily upload and share videos with high-quality sound. With its wide reach and diverse user base, YouTube gives you the opportunity to connect with a large audience and increase engagement through audio.

You can add vocals, sound effects, or music to enhance your videos and make them more captivating. Plus, YouTube’s subtitle feature can help make your content accessible to everyone, including those who are hearing impaired.

Don’t miss out on the potential of YouTube when it comes to improving the audio in your social media posts!

Types of Audio to Include in Social Media Posts

Include vocals, sound effects, and music in your social media posts to enhance engagement and captivate your audience’s attention.


When it comes to improving audio in social media content, incorporating vocals can make a big difference. Vocals have the power to bring your content to life and create a personal connection with your audience.

Whether it’s adding narration to a video or including voiceovers in your posts, vocals can enhance the storytelling aspect of your content. According to research, almost half of all over-13s in the United States listen to spoken-word audio, so utilizing vocals in your social media posts can help captivate and engage your audience.

By ensuring good tone and clarity in vocals, you can improve the overall quality of your audio recordings for better user experience on social media platforms.

Sound effects

Adding sound effects to your audio recordings can enhance the overall experience and make it more engaging for listeners. Sound effects help create a realistic and immersive environment, adding depth to your recordings.

Whether you’re recording a family member’s voice or any other audio content, incorporating sound effects can make it more lively and captivating. You can choose from a variety of sound effects that match the mood or theme of your recording.

For example, if you want to add suspense to a storytelling session, you can include sounds like footsteps or creaking doors. On the other hand, if you’re recording a happy moment, cheerful background music or laughter tracks can amplify the joyous atmosphere.


Using music in social media content can greatly enhance the overall experience for your audience. Music has a powerful effect on our emotions and can help create a sense of connection and engagement with your content.

Whether it’s adding background music to set the mood or incorporating catchy tunes that resonate with your target audience, music can capture attention and make your posts more memorable.

Additionally, music can also help build brand identity by associating certain songs or melodies with your brand. So don’t underestimate the power of music when it comes to improving the audio in your social media content!

Tips for Incorporating Audio in Social Media Posts

– Invest in quality audio equipment to ensure clear and professional sound.

– Edit your audio recordings for clarity, removing any background noise or static.

– Ensure synchronization between audio and video elements to create a seamless viewing experience.

– Add captions to make your content accessible to all users, including those with hearing impairments.

– Experiment with different audio techniques, such as voiceovers, sound effects, or music, to enhance engagement and capture attention.

Invest in good audio equipment

To improve the audio quality of your family member’s recording, here are some tips to consider:

  1. Purchase a high-quality microphone: Investing in a good microphone can significantly enhance the sound clarity and reduce background noise.
  2. Use headphones while recording: This helps you hear any audio issues or background noise in real-time, allowing you to make adjustments as needed.
  3. Find a quiet environment: Record in a quiet room to minimize unwanted sounds and disturbances.
  4. Consider acoustic treatment: Adding foam or soundproofing materials to your recording area can help eliminate echoes and reverb.
  5. Use a pop filter: A pop filter helps reduce plosive sounds (such as “p” and “b” sounds) when speaking into the microphone, resulting in clearer audio.
  6. Adjust microphone placement: Experiment with different positions to find the optimal distance and angle for capturing the best sound quality.

Edit audio for clarity

To improve the clarity of the audio recording, follow these tips:

  1. Use editing software to adjust the volume levels and remove background noise.
  2. Cut out any unwanted sections or pauses to make the audio flow smoothly.
  3. Enhance the tone and clarity of the voice by adjusting the equalizer settings.
  4. Add filters or effects, if necessary, to improve overall sound quality.
  5. Normalize the audio to ensure consistent volume throughout.

Ensure synchronization with video

To improve the audio in social media posts, it’s important to make sure that the sound matches up with the video. This helps to create a seamless viewing experience for your audience. Here are some tips to ensure synchronization:

  1. Check the timing: Make sure that the audio and video start at the same time and stay in sync throughout the entire post.
  2. Adjust volume levels: Ensure that the audio is not too loud or too soft compared to the video. This will help maintain a balanced and enjoyable viewing experience.
  3. Edit out unnecessary pauses: Remove any long pauses or delays in the audio that may disrupt the flow of the video. This keeps viewers engaged and focused on your content.
  4. Match actions with sound effects: If there are specific actions or movements happening in the video, consider adding corresponding sound effects to enhance the visual experience.
  5. Use captions: Adding captions or subtitles can be helpful for viewers who may have difficulty hearing or understanding the audio. It also allows your content to reach a wider audience.

Add captions for accessibility

Captions can be added to audio recordings to make them accessible for individuals who are deaf or hard of hearing. This allows them to read the dialogue or narration and understand the content. Adding captions also benefits those who may be watching videos with the sound turned off or in situations where it’s not possible to listen to audio. Captions provide a way for everyone to engage with and enjoy the content, making it more inclusive and reaching a wider audience.

  • Captions make audio recordings accessible for individuals who are deaf or hard of hearing.
  • They allow people to read the dialogue or narration and understand the content.
  • Captions benefit those watching videos with the sound turned off.
  • They are helpful in situations where it’s not possible to listen to audio.
  • Adding captions makes content more inclusive and reaches a wider audience.

Experiment with different audio techniques

Experimenting with different audio techniques can help you improve the sound quality of your audio recordings. Here are some techniques to try:

  1. Adjust microphone placement: Move the microphone closer or further away from the source to find the optimal position for capturing clear and balanced sound.
  2. Use a pop filter: Attach a pop filter to your microphone to reduce plosive sounds, such as “p” and “b” sounds, which can cause distortion.
  3. Try different recording environments: Experiment with recording in different spaces to find one that reduces background noise and echoes, ensuring clearer audio.
  4. Use EQ adjustments: Use equalization (EQ) tools to adjust the frequencies of your audio recordings. Boost or cut certain frequencies to enhance clarity and remove unwanted noise.
  5. Employ noise reduction software: Utilize noise reduction plugins or software to eliminate background noise from your recordings, resulting in cleaner audio.
  6. Experiment with audio effects: Add effects like reverb or compression to enhance the overall sound quality and create a professional-sounding recording.
  7. Test different recording settings: Adjust the sample rate, bit depth, and other settings on your recording device to optimize audio quality according to your specific needs.


Incorporating high-quality audio in your social media content is vital for boosting user engagement and capturing attention. By investing in good audio equipment, editing for clarity, and synchronizing with video, you can enhance the viewing experience and effectively convey your message.

Don’t forget to add captions for accessibility and explore different audio techniques to make your content stand out. With improved audio, you can take your social media campaigns to the next level and achieve better marketing results.

So go ahead and start enhancing the sound quality of your online videos today!


1. Why is audio important in social media content?

Audio is important in social media content because it enhances the overall viewing experience and helps to convey messages effectively.

2. How can I improve the audio quality of my social media content?

You can improve the audio quality of your social media content by using a good microphone, recording in a quiet environment, and editing the audio to remove any background noise or distractions.

3. What are some common mistakes to avoid when recording audio for social media?

Some common mistakes to avoid when recording audio for social media include having too much background noise, speaking too softly or loudly, and not considering the placement of the microphone.

4. Can I use music in my social media content without infringing copyright laws?

To use music legally in your social media content, you should obtain permission from the copyright owner or use royalty-free music from platforms that offer licensed music for commercial use.

5. Are there any free tools or software available for improving audio quality?

Yes, there are several free tools and software available online that can help improve audio quality such as Audacity, GarageBand (for Mac users), and various mobile apps designed specifically for enhancing audio recordings.